Landing KPI Definitions
Canonical formulas used across landing variant health exports, admin dashboards, and ops digest alerts.
Last updated: 2026-06-17 01:50:20 UTC
Why These Definitions Matter
This metric catalog is part of the public project trust stack. It gives partners and operators a shared definition set for landing-performance evidence so variant exports, summary snapshots, and status reviews stay comparable across the VETS Coin platform.
Metric Catalog
| metric | formula | numerator | denominator | notes |
|---|---|---|---|---|
| hero_variant_ctr | conversions_24h / views_24h * 100 | Landing conversion events in the selected window. | Landing view events in the same window. | Tracks how often a hero impression produces a conversion event. |
| cta_click_rate | cta_clicks_24h / views_24h * 100 | Landing CTA click events in the selected window. | Landing view events in the same window. | Primary engagement signal for hero action copy/placement. |
| bounce_rate | 100 - cta_click_rate | Computed from CTA click rate; not a direct event count. | N/A (derived metric). | Used as a fast proxy for non-engaged hero impressions. |
Generated: 2026-07-04T08:19:11Z · Default window: 24h