What's New This Week: Updated 2026-04-18 20:28:44 UTC
Wallet and Telegram mission rollout updates shipped this week across mission catalog hardening, mini-app UX, and operator visibility.
Open full release notes

Landing KPI Definitions

Canonical formulas used across landing variant health exports, admin dashboards, and ops digest alerts.

JSON Variant Health Landing Summary

Metric Catalog

metric formula numerator denominator notes
hero_variant_ctr conversions_24h / views_24h * 100 Landing conversion events in the selected window. Landing view events in the same window. Tracks how often a hero impression produces a conversion event.
cta_click_rate cta_clicks_24h / views_24h * 100 Landing CTA click events in the selected window. Landing view events in the same window. Primary engagement signal for hero action copy/placement.
bounce_rate 100 - cta_click_rate Computed from CTA click rate; not a direct event count. N/A (derived metric). Used as a fast proxy for non-engaged hero impressions.

Generated: 2026-05-20T04:13:54Z · Default window: 24h